AUGMENTED REALITY

THE NEXT BIG MARKETING TOOL

WHAT IS AUGMENTED REALITY?

An enhanced version of reality where live direct or indirect views of physical real-world environments are augmented with computer-generated images over a user’s view of the real-world, thus enhancing one’s current perception of reality.
Augmented reality is the technology that expands our physical world, adding layers of digital information onto it. Unlike Virtual Reality, Augmented Reality does not create the whole artificial environments to replace real with a virtual one.

AR FEATURES

BACKGROUND EFFECTS

Want to make your app look like an X-Ray machine? How about night vision? Create your own shaders to implement sophisticated visual effects

CYLINDRICAL TARGETS

Cylinder Targets enable you to place AR content on objects with cylindrical and conical shapes

EXTENDED TRACKING

Vuforia Engine detects and tracks targets, even when they’re partially hidden behind everyday barriers, like your hand

MULTI TARGETS

Multi Targets are for objects with flat surfaces and multiple sides, or that contain multiple images

VIRTUAL BUTTONS

Create virtual buttons that your app can see and respond to on top of image targets in the real world

BENEFITS OF AUGMENTED REALITY

MEMORABLE

Many experts contend that the memory retention of subjects after a AR experience tends to be higher than after viewing video- or text-based learning materials

ENRICH CONTENT

The technology provides additional information in real time in a defined position or in a specific environment, without the user having to look for it

IMPROVE NOTORIETY

A company or brand that chooses to use augmented reality acquires leverage to gain visibility but, also, a certain image

CONVENIENT

AR can save organizations time and money and make work more convenient

VARIOUS FIELDS

Augmented Reality technology can be applied to all kind of fields and levels of knowledge

NEW PLAFTORM

As a general marketing rule, you should continue testing new platforms daily and AR is one of the best platforms out there

CONTENT IMPROVEMENT

AR is a tool for creating the content that you couldn't create before, at least not in the way AR is providing in this era

CONSUMER LOYALTY

Generally speaking, always innovating means you’re going to be here and not disappear tomorrow. It’s a good indicator of a spectacular brand

INVESTMENT WORTHY

New research suggests investing in VR/AR (360 degree media) will pay off in brand equity and increase purchases over 2-3 years

Industries that can use Virtual Tours