VIRTUAL REALITY

THE NEXT BIG MARKETING TOOL

WHAT IS VIRTUAL REALITY?

Virtual Reality (VR) is the use of computer technology to create a simulated environment. Unlike traditional user interfaces, VR places the user inside an experience. Instead of viewing a screen in front of them, users are immersed and able to interact with 3D worlds.
By simulating as many senses as possible, such as vision, hearing, touch, even smell, the computer is transformed into a gatekeeper to artificial world. The only limits to near-real VR experiences are the availability of content and cheap computing power.

VR FEATURES

BELIEVABLE

Thought-altering experience that convinces you that you are physically present elsewhere

INTERACTIVE

As you move around, the VR world needs to move with you and it does!

COMPUTER-GENERATED

Generated using high-end engines & designated to run to high-end desktops

EXPLORABLE

However realistic a painting is, it shows only one scene, from one perspective unlike VR which shows it all

IMMERSIVE

To be both believable and interactive, VR needs to engage both your body and your mind

BENEFITS OF VIRTUAL REALITY

MEMORABLE

Many experts contend that the memory retention of subjects after a VR experience tends to be higher than after viewing video- or text-based learning materials

ISOLATION FROM DISTRACTION

This isolation is less about being trapped inside a headset and more about the increased engagement offered by VR

SAFE PLACE TO LEARN

VR provides many of the same benefits of training in a physical environment—but without the accompanying safety risks

CONVENIENT

VR can save organizations time and money and make work more convenient

TRAINING

In some sectors, VR is used to train employees, especially in dangerous environments. For example, pilots use simulators in case they make a mistake

NEW PLAFTORM

As a general marketing rule, you should continue testing new platforms daily and VR is one of the best platforms out there

UNLIMITED POSSIBILITIES

Instead of taking 15 photos you could take 1 360° VR photo to encapsulate all the information you want to show

CONSUMER LOYALTY

Generally speaking, always innovating means you’re going to be here and not disappear tomorrow. It’s a good indicator of a spectacular brand

INVESTMENT WORTHY

New research suggests investing in VR (360 degree media) will pay off in brand equity and increase purchases over 2-3 years

Industries that can use Virtual Tours